The Cost Per Lead Calculator from PM Consulting Inc. in North Bay, Ontario is a free interactive tool that shows contractors their true cost per lead across every marketing channel. Enter your monthly spend and lead count for Google Ads, Facebook, SEO, referrals, direct mail, and any other source, and the calculator breaks down your cost per lead for each one. Most contractors discover they are overspending on at least one channel by 2x to 5x compared to their best-performing source. The calculator takes under 2 minutes, requires no email or login, and gives you a clear side-by-side comparison. Run your numbers below, then book a free AI Lead Audit to build a smarter channel strategy.
Your channel spend in. Your cost per lead out. Under two minutes.
For each marketing channel you use (Google Ads, Facebook, SEO, referrals, direct mail), enter your monthly spend and how many leads that channel generates.
The calculator divides your spend by your lead count for each channel, then ranks them from cheapest to most expensive per lead.
Get a clear comparison showing which channels deliver the best leads for the lowest cost, and where you are overpaying.
Six insights that turn your marketing budget into a data-driven decision.
The exact dollar amount you pay for each lead from Google Ads, Facebook, SEO, referrals, and every other source you use.
Your marketing channels ranked from cheapest to most expensive per lead so you can see at a glance where your money goes furthest.
Your overall average cost per lead across all channels combined. This is the number you compare against your average job value to assess profitability.
Channels where your cost per lead is significantly higher than your best-performing source get flagged so you know where to cut or optimize first.
See how much you could save by shifting dollars from your most expensive channel to your cheapest one, without reducing total lead volume.
Factor in your close rate to see what you actually pay for a booked, paying customer from each channel. A cheap lead that never closes is not cheap.
Most contractors I talk to know roughly what they spend on marketing each month. They can tell me "about $2,000" or "somewhere around $3,500." But when I ask what each lead actually costs them, channel by channel, the room goes quiet. That silence is where money disappears.
Here is a scenario I see constantly. A contractor spends $1,500 per month on Google Ads and gets 12 leads. That is $125 per lead. They also spend $800 per month on Facebook ads and get 20 leads. That is $40 per lead. Meanwhile, their BNI membership and networking time costs about $400 per month and generates 8 referral leads. That is $50 per lead, but those referral leads close at 60% versus 15% for the Facebook leads.
Without tracking cost per lead by channel, this contractor has no idea that their Facebook leads cost $267 per booked job while their referral leads cost just $83. They are not comparing apples to apples, and they are making budget decisions based on gut feel instead of math.
The Zero Lead Loss 5-Pillar System reduces your blended cost per lead by fixing the leaks that waste the leads you already pay for. When your Voice AI answers every call and your Conversational AI follows up instantly, you stop paying for leads that never get a response. That means more booked jobs from the same spend, which drives your effective cost per lead down across every channel.
Run the calculator below to see your numbers. Then book a free AI Lead Audit where I will walk through your channel strategy and show you exactly where to shift budget for maximum impact.
The calculator shows you the numbers. A free AI Lead Audit shows you the strategy. Paul Meyers will review your channel performance, identify where you are overspending, and build a plan that lowers your blended cost per lead while increasing your total volume of booked jobs.
Book Your Free AI Lead AuditFree. 20 minutes. No obligation. Just clarity on where your marketing dollars work hardest.